Infuse is a beauty-forward energy drink designed for health-conscious individuals who want more from their daily boost. With clean green tea extract for sustained energy, collagen for glowing skin, probiotics for gut health, and no artificial sweeteners, Infuse offers a wellness-focused alternative to traditional energy drinks. The brand merges inner vitality and outer radiance, all in a sleek and approachable design.

My design process focused on balancing clarity, elegance, and modern wellness cues. I developed a minimal yet bold visual system that highlights Infuse’s key benefits through strategic typography, clean color palettes, and considered information hierarchy. Influenced by competitor trends and shelf visibility, I created packaging that reflects the premium, youthful, and health-driven identity of the brand. Sustainability and transparency were also key—materials and label design were considered with eco-conscious and wellness-aware consumers in mind. Every detail was crafted to speak to a lifestyle centered on self-care, vitality, and trust.

I learned how much impact packaging has on consumer perception. Creating a clean and trustworthy brand look pushed me to consider both aesthetics and shelf appeal. I'd love to explore applying this identity to a broader wellness product line.